Creative strategy
Help drive Porsche into the cultural conversation, by emphasising its credibility in design and technology.
Porsche Global Gallery
Porsche had recently gone through a significant brand repositioning. For 70 years, its brand heart had been “Fascination Sportscar”, but in the process of modernising, it had shifted to “Driven by Dreams”. But a new brand positioning - no matter how ambitious and exciting - isn’t anything without action. So we took some of the world’s most iconic cities - New York, Madrid, Tokyo, Seoul and Berlin - and turned them into a canvas for up and coming artists, helping them make their dreams a reality.
By partnering with KÖNIG Gallerie, Misa.art, and 11 artists, we brought life, colour and dreamscapes to some of the world’s most iconic advertising locations, then sold them as NFTs. It was a fully integrated strategy, encompassing brand partnerships, content, traditional advertising and cultural context.