Creative strategy, content strategy, creative development, channel planning
Over three years, we told the story of Porsche’s Formula E Team. From Starting from Zero, to Staying Hungry, then Making it Matter.
Porsche and motorsports had long been kindred spirits. The brand is intrinsically tied to the track, but 70 years of motorsport history went out the window as it entered the world of electric Formula cars.
From pre-their first season and along, we defined the north star and team narrative(in collaboration with them), then told their story through social media, podcasts, film, on-track, and advertising.
