Experience strategy, research, data and optimisations
Building an experience that enables potential merchants to get on Amazon and sell.
Central to the success of Amazon is the sheer range of products and services that are available for people to get their hands on. But it’s a complicated process, that involves multiple optional add-ons, pricing and geographies. Proximity designed the overall experience, future site map, and - through usability testing and data analysis - identified the core challenges sellers were having in signing up to Amazon. It was a robust process that needed to take into consideration country-specific languages and user differences across the EU and the significant implications of even minor tests on a website that receives hundreds of thousands of visitors a month.
We took a iterative approach to optimisations, with comprehensive testing plans and a long-term view. Proximity also implemented redesigns to bring Amazon’s new brand identity, and launched of a whole new Seller marketplace in the Netherlands.
