I’m an agency, advertising and marketing strategist.
From problem definition, operations and strategy design, right through to creative strategy and solutions architecture.
In a world where businesses can’t afford to think in owned, earned and paid, perspective’s important. I’ve worked in strategy, creative, content, experience, PR and leadership roles across Australia and Europe.
It’s given me a unique view that’s equipped me to think about things from a variety of angles, distill it down, then find a way organisations and brands can get to where they want to get to.
I understand the commercial and the creative, the strategy and the practicality, the people at the end of the solution, and can balance “question the brief” with “get it done”.
Core competencies
Capability development
Strategy design
Integrated strategy
Experience design
Organisational design
Creative strategy
Content strategy
Creative direction
Client history
Here are some lovely people I worked with, saying some quite lovely things.
“Mike likes to solve problems, both client problems and agency problems, with solutions that are original, workable and deliver results.
If you are looking for someone who is going to make a difference - hire him. He is a pleasure to do business with, and a delightful, decent human being.”
- Sue Nisbet, CEO, Proximity Worldwide
“Mike is one of the most reliable and supportive professionals I’ve had the chance to work with. My role at the time was leading a team experiencing unprecedented growth. I needed someone that I could rely on, who was never daunted by the size or complexity of the challenge, nor the area of support required. What I found in Mike was an incredibly talented leader who I could confidently channel towards a strategic problem, creative problem or operational problem and always know the problem would be solved.”
- Tim Holman, Founder, Pangea Agency
“Mike is a class act. Strategically super-smart. Strong creative DNA. He writes a serious, interesting and persuasive argument every time. On the money too, about communication and consumer engagement platforms old and new. Someone you would always be happy to put up in front of even the most demanding Creative Director or carnivorous client.”
- Richard Swaab, Deputy Chairman, BBDO EMEA
“Mike effortlessly blurs the boundaries between strategy, creative and operations. It means he understands the why and the how as much as the what. And that's bloody valuable to any agency or brand.”
- Ben Birchall, Partner and Director of Brand Voice, SouthSouthWest